Energy Products is excited to announce the launch of a new battery brand, P1 Battery. In conjunction with the new brand, P1 Battery has partnered with NASCAR Cup Series Driver Erik Jones to promote and support the new product line.
P1 Battery is a renaming and consolidation of an already popular and successful line of products offered by Energy Products and presents the opportunity for a unified marketing effort that will increase product awareness and drive consumers to Energy Products’ retail partners. P1 Batteries are available for all forms of transportation, including automotive, commercial, utility, RV, marine, powersport and other starting and deep cycle applications. The P1 Xpedition line of batteries can already be found in over 250,000 RVs in the US as the OEM installed battery.
To promote the new P1 Battery name, Energy Products has teamed up with Erik Jones, NASCAR Cup Series Driver. On the new program launch Jones remarked, “It’s great to partner with a company based in my home state, and they serve customers in many of the same markets we race in across the country. These guys are great. I met their retailers and management team and knew right away they were determined to go hard, be successful and to win. I’m proud to partner with Energy Products and support the launch of their P1 Battery brand.”
P1 Battery will offer multiple promotions in conjunction with Erik Jones throughout the 2023 season for battery dealers and consumers. Details regarding those promotions will be announced after P1 Batteries begin hitting retail store shelves.
“We had the opportunity to interact with Erik at an event last year. Right away, it was clear that he was the right person to team up with to promote our new battery lineup. He is a car guy through and through. Erik’s values, attention to detail and drive to win reflect the P1 Battery brand and we look forward to celebrating many victories with him, both in business and on the track,” stated Brett Smith, President of Energy Products.
About P1 Battery and Energy Products
P1 Battery is committed to supplying the best quality, innovation, delivery and customer satisfaction at the greatest value. We strive every day to be best in class by continuous improvement in every aspect of the business. P1 Battery is a brand of Energy Products, a leading independent battery distributor since 1991. A family-owned business, Energy Products has distribution centers in Michigan, Florida, Texas and Mississippi. For more information about P1 Batteries or to become an authorized retailer, visit www.P1Battery.com and follow @P1Battery on Twitter, Instagram and Facebook.
About Erik Jones
Erik Jones is a 26-year-old professional racecar driver. Hailing from Byron, Mich., Jones currently competes in the NASCAR Cup Series as the driver of the iconic No. 43 Chevrolet made legendary by Richard Petty “The King” for LEGACY MOTOR CLUB.
At the age of 19, Jones wasted no time rewriting NASCAR history. In 2015, he captured his first NASCAR Truck Series Championship and Rookie of the Year honors, and still holds the record as the series’ youngest champion at 19 years, 5 months and 21 days. Jones moved up to the NASCAR Xfinity Series for the 2016 season, also winning Rookie of the Year honors. In 2017, Jones won his third straight Rookie of the Year honor, this time in the NASCAR Cup Series, becoming the first driver in NASCAR history to win the award in all three national touring series.
Jones has scored key victories at two of NASCAR’s most prestigious tracks and toughest races. His first NASCAR Cup Series victory came in the Coke Zero Sugar 400 on July 7, 2018 at Daytona (Fla.) International Speedway, as he battled back from a lap down taking the lead on the final lap for the win. He also scored two victories in the prestigious Southern 500 at Darlington (S.C.) Raceway – his first in 2019 and again in 2022.
Jones’s family values and passion to give back drove him to establish the Erik Jones Foundation (EJF) in 2021. The mission of the EJF is to help change lives by igniting the passion for reading in children, promoting animal welfare, and encouraging early cancer detection and care. Find more information at https://www.erikjonesracing.com/foundation/.